BMT at PETnology Europe 2025: The BMT Way — smarter solutions for sustainable PET packaging
We were proud to see Dr Josh Turner, Head of Materials Characterisation, and Dr Jude Cameron, Project Lead, take the stage at PETnology Europe 2025 to present the BMT Way: Smarter Solutions for Sustainable Packaging.
PETnology Europe brings together material producers, converters, brand owners and machine builders from across the PET packaging value chain, and it's exactly the audience BMT's approach is built for.
The BMT Way: Measure, Digitise, Execute
At the heart of Josh and Jude's presentation was BMT's core methodology, a structured alternative to the trial-and-error approach that has long defined stretch blow moulding development. Measure, Digitise, Execute moves packaging innovators beyond guesswork and toward decisions backed by real data.
The approach combines three things:
Cutting-edge simulation — predicting bottle and material performance before physical production begins, rather than discovering problems after the fact
AI-driven insights — using data from real material and process testing to continuously refine and improve simulation accuracy
Hands-on engineering expertise — grounding every digital model in the practical, lab-validated material characterisation that gives the data real-world credibility
What this means in practice
For packaging innovators navigating an increasingly complex material landscape, virgin PET, recycled PET, bio-based resins, and the blends in between this combination delivers three concrete benefits:
Reduced material waste, through efficient virtual prototyping that identifies design and process issues before physical trials begin, rather than after.
Lower risk when adopting new materials, by characterising and simulating how a new resin or rPET formulation will behave under real blowing conditions long before committing to production tooling.
Faster product development, by replacing iterative physical trial cycles with a parallel workflow of simulation, lab-scale testing and validation — the same approach behind BMT's SMART Prototyping service.
Why this resonated at PETnology
The PETnology Europe audience is acutely aware of the pressures reshaping PET packaging: rising recycled content targets, increasingly diverse material formulations, and mounting pressure to bring new designs to market faster without compromising quality. The BMT Way speaks directly to those pressures, offering a methodology that has already been proven across projects with global brand owners, converters and material innovators.
It was a genuine privilege to share that work with such an engaged and knowledgeable audience.
Want to find out how the BMT Way could support your next packaging development project? Get in touch with our team — we'd be glad to talk through your specific challenges.